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Official name
Shepparton Football Club
Known as
Shepparton
Nickname
Bears
Nickname
Maroons
Formed
c 1880
Colours
Yellow and maroon
Associated clubs
Shepparton WFC
Affiliation (Current)
Goulburn Valley League (GVL) 1894–1938, 1949–2024
Affiliation (Historical)
Central Goulburn Valley Football League (CGVFL) 1946–1948
Senior Premierships
Goulburn Valley Football League (GVFL) - 1899, 1903, 1906, 1908-9, 1911-12-13, 1920, 1925, 1929, 1934, 1951, 1957, 1963-4-5-6, 1968-9, 1972-3, 1978, 1993-4, 2000, 2018 (27 total)
With a population in excess of 30,000 Shepparton is easily the Goulburn Valley region’s biggest city, and so it should not perhaps be all that surprising that the football club bearing the city’s name has been the most successful in the Goulburn Valley Football League.
Football was played locally in and around Shepparton from the early 1880s, and possibly before. However, it was not until the formation of the Victorian Football Association-affiliated Goulburn Valley District Football Association in 1894 that a coherent competitive framework for the sport emerged. Prior to this there had not even been a uniformly agreed set of rules, a state of affairs which inevitably gave rise to confusion and, on occasion, discord.
Shepparton was one of six founder members of the GVDFA, and with the exception of a season on the sidelines in 1930, and a brief stint in the Central Goulburn Valley Football League several years later, the club has maintained its membership continuously ever since. It won its first flag in 1899, followed by another four years later, and then from 1906 until the competition went into recess because of world war one it established a veritable premiership dynasty, going top no fewer than six times in nine seasons. From 1911 until early in the 1913 season in particular, Shepparton was widely regarded, and indeed often described in the local press, as ‘invincible’. At the end of the 1913 season this evaluation was further enhanced when Shepparton beat South Bendigo by 3 points in a special challenge match for ‘the championship of the north’.
After world war one Shepparton continued to enjoy regular success, although only once did they manage to achieve sustained dominance of the type experienced between 1906 and 1914. That was during the early 1960s, under the guidance of a man who would go on to achieve near legendary status as a highly successful Victorian Football League coach with four different clubs - Tom Hafey, a former back pocket player with Richmond, who arrived at Shepparton in 1961 with an abundance of energy as well as ideas which were in some ways ahead of their time. By his third season at the helm he had the Maroons playing fast, aggressive, highly team-orientated football of a sort that was soon to become the Hafey trademark in the metropolis. Making the brew even more potent was the fact that Shepparton was, by common consent, easily the league’s fittest side, just as Richmond would be in the VFL a few seasons later.
Shepparton won three successive flags under Hafey, and after he had departed, but with the blueprint still intact, went on to make it a record-equalling four in a row in 1966. Further premierships followed in 1968-9 under Ken Rowe, and in 1972-3 under Bill Sykes. Since then the club has enjoyed only sporadic success, at least by its own lofty standards, but there is little doubt that dynastic potential still simmers not far beneath the surface.
Selecting just a few players as exemplars of the abundance of talent to have represented the club is problematic, but among the most noteworthy have been:
After beating their co-tenants at Deakin Reserve, Shepparton United, by 27 points in the 2000 grand final the Maroons fell on harder times, with the dual nadir coming with winless wooden spoons in both 2010 and 2013. Over subsequent seasons there was slow but steady improvement, and in 2016 the Bears qualified for the finals and were ultimately placed fourth. A year later they got as far as the grand final but opponents Kyabram proved comfortably too strong and won by 55 points. The 2018 season saw them taking the ultimate step, and breaking an eighteen year premiership drought with a 9.9 (63) to 8.13 (61) grand final defeat of Kyabram. Scores were close all day, but with 3 last quarter goals to 2 the Maroons just managed to have their noses in front at the death. The triumph was all the more noteworthy in that it was Kyabram's first defeat of the season.
John Devaney - Full Points Publications